Corporates cut down on Diwali gifting budget amid pandemic blues

Companies have slashed their Diwali gifting budgets by 20-50% this year, according to gifting companies from sweets and fast-moving consumer products firms to supermarket operators. “Companies are downgrading to a nice bedsheet for ₹900 or lower priced points from expensive products,” said Metro Cash and Carry managing director Arvind Mediratta.





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